The Comparison Between Lazada and Shopee

             In the digital age, who isn't familiar with online shopping? The longer, more and more online shopping sites have sprung up. Quite often people who want to shop online are also confused with the various options available. Each online shop competes to present complete products and cool features to attract customers. Among the many online shops in Indonesia, Lazada and Shopee include online shops that have names in the Indonesian market. People are no strangers to these two shopping sites because of the many advertisements and promotions that they do.

            Lazada and Shopee are companies that share the Southeast Asian market. However, Shopee has a slightly wider reach than Lazada. Lazada only controls the market of 6 countries, namely Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines. While Shopee spread its wings to 7 countries, namely Indonesia, Malaysia, Singapore, Thailand, Vietnam, the Philippines, and Taiwan. Even though the Lazada logo is orange, the Lazada website doesn't have many orange color ornaments. Lazada website appearance is quite elegant with a blend of dark blue and a little orange color. The website is also simple and easy to use. Lazada has messaging features such as live chat on its home screen, where this feature can only be used for those of you who have registered as Lazada members. On the other hand, Shopee has a bright website color display. With all-color colors, the Shopee website looks very lively. Website appearance is also simple and user friendly.

          Quoting from iPrice, in the fourth quarter of 2018 there was Shopee with an average of 67.68 million visitors per month. Shopee has 58,180 Twitter followers, 1.788 million Instagram followers and 14,003 million Facebook followers. Shopee's monthly web visits averaged 16 million from the last quarter, making Shopee the runner-up with the highest monthly web visits, replacing Bukalapak in the previous quarter. Shopee managed to increase 300% of his transactions in Ramadan this year with the most rapid increase in the category of beauty and Muslim clothing. The existence of Shopee Live which allows Shopee customers to shop directly through the Shopee website and application also has a great potential to increase Shopee's monthly web visits and increase the number of transactions significantly by 75%.

            The average Lazada visitor is still in the top 5 in Indonesia. Lazada's average visitors in this quarter were 49,620,200, making it still ranked 4th like the previous quarter. Unlike in Indonesia, in Thailand Lazada ranks in the top position with a total monthly visitor of 43,132,000. Shopee application is the most downloaded by Indonesian users. The number of Shopee application users is the most in Indonesia.

     According to the Singapore e-commerce competition map Q2 2019, Shopee also managed to become the e-commerce application with the most active monthly users in the country. The number of Shopee app downloaders comes from a variety of shopping programs that target new consumers in specific categories, for example men who like soccer and K-Pop listeners. Previously, the Shopee application targeted more services for women's fashion products.

Advantages of using the Shopee application : 

• Sell goods so quickly and can be done in just over 30 seconds
• Can facilitate the seller in marketing their merchandise by displaying photos. And then you can upload up to nine more photos. This is useful for the buyer to easily see and examine the goods to be bought.
• And there is also a notification feature on how the payment system works and how it is completed. So that it can make it easier for the seller to check the sale and purchase transaction.
• Shopee also makes a free shipping or postage service
• And shope can also be used to pay electricity bills (PLN)
• Has a display feature that is made as attractive as possible and can also be used even if the user is new to using Shopee.
• Shopee also features a live chat feature that makes it easy for the buyer to be able to talk directly with the seller to conduct a negotiation or transaction. And this feature is very easy for users compared to other applications, must save the number first in order to transact.
• And also has a bargaining feature that can allow the buyer to bid
• And also has a feature that can spread info to various social media sites for example: facebook, instagram, line, whatsapp, twitter, and others.

Deficiencies in using the shopee application:

• To get a free shipping promo, you must meet the predetermined requirements and seem difficult and very troublesome.
• Display description of its products which are considered less glance at the attention of potential customers.
• Disbursement of funds to an account that is said to be long enough until after the transaction process is complete.
• Sometimes this application is difficult to access and even slow to access at certain hours.
• Although it can upload images in quite a lot, but there are some problems sometimes uploading an image often fails.

The advantages of using the lazada application:

• Shopping at Lazada will find a wide range of products available
• Has a variety of attractive discounts to offer
• Websites that have user friendly features
• Free shipping
• Can also be coded (in cash)
• Fast delivery of goods

Disadvantages of using a lazada application:

• Confirmation of payment for a long time
• Cod facilities are still not available in many cities, and only certain cities.